Amcea worked with a underperforming casino/gaming establishment to develop new concepts to improve customer satisfaction and customer re-visitation rates. Their goal was to capture a larger market-share and profit margin.
39% Revenue Growth
Working with our client and their customers, we developed a niche concept that provided a unique experience. As the casino/gaming industry is highly competitive, we helped identify our client's target market persona and developed new marketing and pricing tactics.
65% Increase in Customer Satisfaction
With organizational culture training, we were able to help our client retrain their employees to focus on the customer. Additionally, we developed new promotional opportunities that aligned with their customer's wants. Within 2 months, there was a 22% increase in customer satisfaction.
25% Cost Savings
As our client's goal was to increase their profit margins, we developed a new pricing strategy. Furthermore, with process improvement, we were able to help our client improve their operational efficiency. This allowed our client to reduce their costs by approximately 18% which also increased their profit margins.
32% Increase in Employee Satisfaction
In addition to further training, we helped our clients develop benefits that would satisfy their employees without increasing their payroll expenses outside their budget. This increase in employee satisfaction positively translated to an increase in customer satisfaction.