Fruit and Produce Farm
Amcea worked with a fruit and produce farm to improve their B2B reputation, develop a B2C sales and marketing strategy, and design an immersive customer experience, virtually and onsite.
Results
62% Revenue Growth
Working with our clients, we developed a quality standards guideline and new promotional strategies to increase B2B sales. For our client to standout amongst their B2B sales competitors, we created a niche to overcome this issue, gaining some customer power back. Since our client saw opportunities for B2C sales, we focused heavily on designing an entertaining and immersive experience to drive traffic to their location. For B2C customers, out of state, we designed a virtual experience that allowed them to interact with our client.
23% increase in online sales
With the new virtual interactive system, customer loyalty quickly grew which allowed for an increase of 23% in online sales. This was equivalent to approximately $35M within 6 months.
$26M in Cost Savings
With new promotional and pricing strategies targeted towards B2C customers our client was able to increase revenues and reduce costs acquired from B2B. During our initial internal analysis, we found areas where process improvements could help reduce costs. With the new B2C concepts, process improvements, and a risk mitigation plan, we were able to reduce their expenses by $26M.
175% increase in location traffic
We helped our client implement the new immersive customer experiences, develop new pricing and promotional strategies to inform new customers of our client's new concepts, and create a unique value for visiting customers. With these strategies and concepts, foot traffic increased by 175%.