Fashion and Luxury Retail Company
Amcea worked with a luxury retail group to develop a new strategic direction for the company and to develop new strategies to gain traction for their new perfume collection.
Results
70% Overall Revenue Growth
With aggressive luxury and traditional marketing tactics, we were able to position and intrigue many new buyers with the new immersive experience. Combined with all the other initiatives Amcea helped create and implement, the company's overall growth exceeded 70%.
Increased Store Traffic by 45%
We worked with our client to redefine and segment their customers and their needs. With the data, we implemented new pricing, promotional, and branding initiatives for each location.
Exceeded Sales Goals by over 55%
Working with our client, we created a niche immersive experience to promote their new perfume collection. Within the second month, our client's new perfume collection met and exceeded its sales goal by over 55%.
35% Increase in Online Sales
As retail is heading towards a more sustainable future, we helped our client develop and pilot a new sustainability initiative within the industry. As consumers began recognizing our clients' new initiative, online sales volume increased.
30% Increase in Employee Morale
Working with our clients, we discovered low employee loyalty. We worked closely with executives and store managers to redefine the company's culture and methods to continuously measure employee morale.