Consumer Products Industry
Amcea worked with a large consumer products company to develop an online and in-store immersive experience for their product lines and to expand into the organics market and into the men's skincare market.
Results
Exceeded Sales Goals by 35%​
Working with our client and their customer base, we helped them develop needed products to enter the organics market and men's market based on their customers needs.​ The new product lines exceeded monthly sales expectations by approximately 35% within 3 months of new product launch.
47% Increase in Customer Satisfaction
Working with our client's customers, we noticed a lack of customer satisfaction, primarily in the company's customer service and delivery department. Working with the company's employees, we helped them better understand how to assist customers and redefined the company's culture. With general process improvement, we helped the company quickly increase their customer satisfaction.
53% Revenue Growth
With our client, we helped them develop a new promotional and branding initiative focused on health and organics. Furthermore, we developed an immersive experience to be implemented in all stores and an online experience to provide better customer satisfaction. With these new initiatives, the company's overall revenue increased by 53%.
$7.5M in Cost Savings
As our client had higher than typical expenses, we performed a thorough analysis to determine where the costs were being used. Decreasing their product offerings to only the ones that performed at a certain level and reallocating costs for different departments and activities, we helped the company reduce their expenses by approximately $7.5M.