Grocery/Supermarket
Amcea worked with a Supermarket chain to rebrand, develop new promotional opportunities, and enhance the in-store and online shopping experience to increase competitiveness.
Results
53% Revenue Growth
Working with our client's customers and understanding the location's demographic needs, we helped our client rebrand to reach their target customer base. We developed a niche experience for their customers that they could not get from any other supermarket in the area. This resulted in a 53% growth in revenue.
$79M in Cost Savings
With a better understanding of our client's customers' needs, we were able to forecast the ideal inventory to maximize profits and implemented an initiative to save the supermarket $79M.
65% Increase in Employee Morale
To implement the niche experience, our client's employees needed to have a distinctive and positive persona. With low employee morale, we worked with our client to create incentives that would boost employee loyalty and morale without exceeding their budgeted payroll expenses.
24% Increase in Online Sales
Working with our client, we designed a virtual immersive shopping experience.